Hey, I'm Joice!
a Media Buyer who help brands scale profitably with Meta and TikTok ads.
Let's Get Started!
Scaling Meta Ads
I will help you to turn your Meta Ads into revenue machines. I manage and optimize your campaigns to increase performance, boost conversions, and grow your ROAS and ROI, bottom line: your revenue!
All while keeping results trackable and costs efficient.
Boosting Email Marketing
I design strategic, data-backed email flows and campaigns that do more than land in inboxes. They drive revenue! From welcome sequences to abandoned cart campaigns, I help you boost customer retention, increase sales, and stay top of mind through smart automations, targeted segmentation, and proven strategies that grow your backend income.
Scaling TikTok Ads
I don’t “run ads”—I manage them like investments. I will help you to manage your TikTok campaigns with a clear growth plan: we test, we track, we scale. From audience targeting to budget control, I help you run ads with results, not just views! But ones that show in your bank account
Who's Behind the Strategy?
Hi, I'm Joice - an Accountant turned Media Buyer with a finance brain and a sharp eye for ROI.
With over 10 years in accounting and financial leadership, I now help brands scale profitably through Meta & TikTok ads plus powerful email marketing using Klaviyo and Systeme.io. I bring the precision of an accountant into every campaign; tracking what matters, scaling what works, and turning clicks into real revenue.
Why Work With Me?
✅ ROI-Driven & Results-Focused
✅ Strategic, Not Just “Ad Spender”
✅ Certified in Meta, TikTok, & Email Marketing
✅ Detail-Oriented (because… #AccountantBrain)
✅ Transparent, Faith-Fueled Communication
Case Study Intro
Here’s a peek into real results from brands I’ve helped with clear ROI, better targeting, and campaigns built to scale.
~ COMING SOON / IN PROGRESS ~
Words From Clients
“I used to feel lost trying to ‘figure out marketing.’ Joice gave me clarity, confidence, and a plan I could finally follow. She’s not just a strategist. She’s a cheerleader and a partner in growth.”
Thomas
Coach & Digital Creator
“I had no idea how much money I was wasting on ads until Joice reviewed my campaigns. She broke everything down in plain English, showed me exactly what wasn’t working, and what to fix. Her insights were gold. Book her before she’s booked out.”
Samantha
Business Owner
“Joice approaches ads like a CFO—calculated, strategic, and focused on growth. It’s rare to find someone who understands both the numbers and the creative side. That’s her superpower.”
Theo Brayan
E-Commerce Brand Owner
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